Marketing, Communication & Public Relations Manager


Marketing, Communications & Public Relations Manager
Location: Toronto, ON
Reference #: AC-12846

Our nationally renowned legal client is leading the charge to adapt to changing client needs through the re-imagining of their service offerings. Come join a culture that is collaborative, inclusive, diverse, entrepreneurial and evolves with the pace of business. They offer sophisticated legal and business advice that incents efficiency, leverages our deep industry knowledge and our national resources for a predictable, effective service experience that solves our clients’ most complex problems.

Their Clients & Markets Innovation team brings market strategy and service delivery innovation under one umbrella to ensure the needs of their clients are always top of mind. Their team plays an integral role in advancing the firm’s ambitious strategy at the vanguard of the legal industry.

Our client is looking for a collaborative Process and Project leader to work with other members of the Clients & Markets team to bring marketing creativity, communications expertise and strategic planning to a variety of strategic communications projects and BAU initiatives. In addition to Brand, Reputation and Public/Media Relations and Directories & Awards responsibilities described below, this individual will work on other communications as required, including lateral hire communications, firm-wide announcements, client communications, social media and digital marketing.

In this role you will:

Support Brand, Reputation and Public/Media Relations by:

• Working in close collaboration with the Clients & Markets leaders, firm leadership team, board and external agency on firm-wide issues management from a strategic relationship standpoint.
• Contributing to firm brand messaging refresh in support of the firm strategy. You will be participating on brand messaging updates, developing value propositions and disseminating same through a variety of communication channels.

Support their Media Relations approach by:

• Working with lawyers and the Clients and Markets team to develop effective story ideas and pitches for business and legal media based on firm’s strategic objectives. Identifying key media outlets and maintaining relationships with important journalists and commentators.
• Working closely with Specialist, Clients and Markets (Communications) in Québec to ensure unified approach with English and French media and leveraging resources and content effectively across the country.
• Researching and writing interview preparation materials for spokespeople including messaging, backgrounders and Q&A documents as well as providing interview coaching and media training sessions as necessary.
• Working with other members of the Clients and Markets team to integrate social media into the firm's PR and media endeavours.
• Managing external thought leadership opportunities, including determining appropriate opportunities, developing pitches and editing content as necessary.
• Staying informed about PR best practices and trends as well as the competitive landscape to continually enhance our PR strategy.
• Writing press releases, announcements, etc. or preparing effective briefs for external writers and overseeing process.

You will be involved in Communications relating to Awards, Market Recognition and Ranking Programs by:

• Leading implementation of strategic efforts regarding maintaining and improving our client's reputation through the evaluation and participation in awards, rankings and other external recognitions.
• Directing and implementing reviews and recommendations related to awards and other recognition opportunities, ensuring brand consistency and evaluating reputational impact of win.
• Working closely with practice and industry leaders to prepare (research and write) or supervise the development of persuasive firm, lawyer and client submissions to leading industry ranking and award organizations.
• Leading communications through the directories and awards life cycle, including creating, updating and enhancing, as well as ensuring compliance with, standard operating procedures and templates.
In collaboration with Senior Manager, you will work on preparing annual Marketing and Communications budget, and be accountable for tracking budget variances, staying on budget and co-approval of expenses. This will also involve providing analysis and guidance on maximizing the ROI of communication investments.

They are looking for someone who has:

• University degree in Marketing, Communications or a related discipline.
• Minimum 10 years of business experience, with at least 5 years of marketing/communications experience in complex environments. Experience in legal marketing communications preferred.
• B2B experience and/or agency experience including experience in a partnership or matrix environment.
• Significant broad marketing and business development experience, a client service mindset, political sensitivity and experience working with, and presenting to, executive-level clients.
• Exceptional written and oral communication skills in English. Bilingual is an asset.
• Exceptional written communication skills for traditional media relations and business-related communications.
• Solid understanding/experience with internal communications best practices.
• Experience/knowledge related to issues management.

Other Requirements:

• Integrative and influencing approach to create and implement programs which directly support the business objectives of the firm.
• Strong operational management capability and ability to create synergy through cooperation with many groups is required.
• Highly developed problem-solving skills, including analytical and critical thinking.
• Capacity to handle high pressure situations and tight deadlines.

To express interest in this opportunity, please apply online by clicking “Apply Now” on the button below.

For more information contact Adam Creaghan at or 647 799 3501.

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